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St. Maarten targets affluent travelers and higher visitor spending in tourism strategy
Tourism
GREAT BAY--St. Maarten will place greater emphasis on attracting higher-spending and more affluent visitors rather than focusing solely on increasing arrival numbers, with the St. Maarten Tourism Bureau, STB, targeting premium travelers, families, yacht and charter clients, travel advisors and selected markets in South America and Europe.
Tribune Editorial Staff
August 17, 2026

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